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Speek’s monosyllabic branding advantage

08/24/2012 CEO John Bracken co-founded Evite is a great name, for much the same reason Kleenex is a great name. In both cases, the words entered popular usage to denote not only the brand itself, but a discreet product — you send an Evite, you use a Kleenex.

With Speek, Bracken and co-founder Danny Boice are employing those same sort of nimble, roll-off-the-tongue naming properties to drive adoption of their latest venture, hoping to speed its way into the public lexicon.

Speek is easy to speak, so to speak.

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