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New Atlantic Ventures Joins $5 Million Series B For FashionPlaytes

FashionPlaytes (, the retail industry’s first engagement-driven e-commerce company to target the tween consumers, announced its $5 million Series B financing. New investors Leo Capital Holdings and Spindrift Equities participated in the financing alongside existing investors Fairhaven Capital, New Atlantic Ventures and Golden Seeds. At the leading edge of digital fashion design for tween girls, FashionPlaytes will use this funding to continue to enhance the engagement, social interaction and educational components of its FPGirl site.

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