Videology Inc., which has developed a sophisticated video platform to help advertisers shift from television to the Internet, has completed a $68.3 million Series D financing round led by Catalyst Investors.
Current investors New Enterprise Associates, Valhalla Partners and Comcast Ventures also participated, along with new investor Pinnacle Ventures of Menlo Park, Calif. Previous investors include Domain Holdings Group, of Delray Beach, Fla. Previously known as TidalTV Inc., Videology has raised $189.3 million in venture funding so far.
“The greatest opportunity for growth is driven by the continued convergence of television with the Internet and mobile devices. Our technology bridges the traditional and digital worlds through a unified platform, enhancing the effectiveness of both,” said Chairman and CEO Scott Ferber.
The startup plans to use proceeds from the round to further develop its technology.
Videology, founded in 2007 and headquartered in Baltimore, has offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore and Sydney.
Today, the company operates in 12 countries and runs advertising campaigns for approximately 900 brands globally. It reports in a three-year CAGR of 190%.
Videology was founded by brothers Scott and John Ferber, the duo that started Advertising.com in 1998 and sold it to AOL six years later. Using new mathematical algorithms, Videology claims new efficiencies in targeted video advertising. It has developed two distinct platforms – Addressable Audience Platform to connect brands with consumers; and TV Amplifier, whose insights help television advertisers make strategic decisions.