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It turns out, some political campaigns are good for more than negative TV ads. Obama's last campaign gave rise to a hot startup, NationalField, with a little help from Facebook cofounder Chris Hughes.
Today, enterprises and politicos alike are using it.
NationalField is a tool for the social enterprise that has one up on Chatter, Yammer, and Jive, cofounder Edward Saatchi says. It doesn't just let people post stuff to a feed. It tracks their activities and uses social features to let them compete for glory, recognition, and bigger paychecks.