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Chevy Chase-Based New Enterprise Associates Invests in Influitive

08/08/2012
New Enterprise Associates (NEA), the Chevy Chase-based venture capital firm, said it has invested in Toronto-based Influitive, developer of a platform for advocate marketing. The investment was part of the company's new $3.75 million seed round, which also included participation from Lightspeed Venture Partners, Illuminate Ventures, 500Startups, First Round Capital, Resolute.VC, Accelerator Ventures, Relay Ventures, CommonAngels and Golden Venture Partners. Influitive's marketing platform, AdvocateHub, is designed to help companies leverage and mobilize passionate customers through a game-like experience.

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