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Chevy Chase-Based NEA Leads $25 Million Round for BloomReach

New Enterprise Associates (NEA), the Chevy Chase-based venture capital firm, said on Thursday it has led a new $25 million round of funding for BloomReach, a Silicon Valley-based developer of big data marketing apps. Previous backers Lightspeed Venture Partners and Bain Capital Ventures also participated in the round, increasing the company's total funding to $41 million. The company will use the proceeds to bolster its sales and marketing and research and development activities.

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