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Everyone loves a bargain, but some shoppers just want access.
At least that’s the thesis behind Moda Operandi, a New York-based start-up that has raised $36 million from venture capital firm RRE Ventures, and several strategic investors, including IMG and LVMH Moët Hennessy Louis Vuitton.
Like Vente Prive, Gilt Groupe and a bevy of me-too flash sales sites, Moda Operandi offers limited timed sales. But instead of baiting consumers with deep discounts, Moda gives its users early access to designers’ upcoming merchandise and charges full prices. Previous investors New Enterprise Associates, New Atlantic Ventures and Conde Nast also participated in the financing round.