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Service Management Platform Launches Pilot to Automate Marketing and Book Unfulfilled Appointments
GramercyOne, a service management platform (SMP) that unifies operations and automated marketing on a single cloud-based system, changed its name to Booker, to simplify its brand and align with the company's focus on helping service-based businesses run and grow successfully. The company also launched a pilot for Deal Maker, an enhancement to Booker's automated marketing component. Deal Maker brings yield management and dynamic pricing to local service businesses by identifying, promoting, and filling off-peak appointments.