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In DC, Social-Media Surveillance Pays Off with newBrandAnalytics


The idea for the D.C. program sprouted from a visit by city officials last year to the headquarters of newBrandAnalytics Inc., a technology startup in Washington that was founded in 2010 and has focused on restaurant and hotel clients. NewBrandAnalytics raised $26 million in funding a year ago from venture-capital firms including New Enterprise Associates and Steve Case's Revolution Ventures.

Agencies can see in one place the comments gathered by newBrandAnalytics and respond to them through an online dashboard interface created by the company.

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