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One data company, WealthEngine, says it culls information from 35 data providers, including the SEC, Dun & Bradstreet and even, ironically, a do-not-mail registry. The 21-year-old firm claims to rank the wealth of everyone in the U.S. - not just the wealthy - with a database of more than 100 million households.
WealthEngine tracks more than 10 million people with a net worth of $1 million or more, according to James Dean, head of the company's luxury and financial practice. It often knows who's a gambler, who likes golf, who owns a private architecture firm - and, courtesy of the Coast Guard and FAA, who owns boats and airplanes.