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newBrandAnalytics Reports Record First Half of 2013


newBrandAnalytics (nBA), the social intelligence expert for retail, hospitality, and food and beverage organizations, announced today it achieved record numbers in total revenues, bookings and client renewals in the first six months of 2013. Major brands including Hyatt Hotels, Dick’s Sporting Goods and Bob’s Discount Furniture became newBrandAnalytics clients in 2013, along with other national franchises such as Le Pain Quotidien, Choice Hotels (Canada), Eat’n Park, Roti and The Greene Turtle.

Total revenues in the first six months of 2013 increased by 177 percent compared to the similar period of 2012, and nBA continues to achieve a customer retention rate in excess of 90 percent, far exceeding the industry average. Compared to the first half of 2012, nBA captured more than a 100 percent increase in the number of new customers and a 200 percent increase in the number of customer locations monitored by the company’s software.

newBrandAnalytics has continually presented strong numbers, as long-time clients such as Five Guys, Ruby Tuesday and Darden have continued to realize substantial business value from the company’s operationally focused social intelligence platform. Now, with dozens of new client wins across multiple service industries, newBrandAnalytics has significantly expanded its footprint serving retail and hospitality organizations while retaining its position as the premier social intelligence provider for the food and beverage industry.

Other major achievements in the first half of 2013 include the first anniversary of newBrandAnalytics’ partnership with the District of Columbia and Mayor Vincent C. Gray’s innovative Grade.DC.Gov Program, which is the first online system for rating, analyzing and evaluating government services using citizens’ social media feedback. The Company also signed a distribution agreement with a nationally recognized data service provider, expanding nBA’s ability to provide social intelligence services to many new organizations both in the U.S. and internationally.

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