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Enterprise software companies like Zoomdata find a new target: individual employees


Reston-based Zoomdata debuted software last week that helps companies turn large sets of data into easy-to-understand charts and illustrations, but the upstart has adopted an unconventional sales approach: It won’t be selling directly to the companies it hopes to count as customers.

Instead, chief executive Justin Langseth said, the software is available to download for free on Zoomdata’s Web site and in Apple’s iPad App Store in hopes that people will find the application useful and incorporate it into their work routines.

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